The San Diego Century Bike Ride, the AVIA Encinitas Triathlon and BikeWear World L.L.C….

What could be better than a weekend of sun, surf and sand in San Diego? A little competition… According to the CEO of BikeWear World L.L.C. Sami Tauber, “This event is one of the biggest in San Diego County, which is monumental in kicking the triathlon season off right. The events are directed by world renowned athletes and coaches Paul Huddle and Roch Frey, two of my all time favorites! There are so many events and parties happening during this festival weekend that it is hard to stay focused on exactly which event you would like to participate in.”

Though the Encinitas Sports Festival has been a recent addition to the triathlon, cycling, running and paddle board calendar, it has caused a big stir in the community. More than 5,000 participants, spectators, friends and families will be in the area for this extravaganza. Encinitas is a sleepy beach town that has become the avid cyclist and triathlete’s dream. The weather, surf, sand and people have made this location a premier destination to travel, race and train.  read more »