Ad Colors

The idea behind putting Adsense ads on your site is to blend them in so they actually look like part of your site. It has been proven that blended ads do much better than ads that stick out.

Until now…

Why is it you always get the best ideas in the shower? I always get great ideas in the shower. This morning as I was washing (what’s left of) my hair, I thought to myself, links I’ve visited turn purple. So, why not put one ad block in purple? Down towards the bottom of the page.

The idea is, the user scrolls down and sees links he thinks he has already visited. They’ll jump out at him because they are purple. He’ll get a little confused, think to himself “I never went there” and he’ll click to double check.

Little bit of trickery. I wish there was a way to change the color of just one ad in an ad block. That would really work well! I’m going to try it on my best performing site this month and see if my idea pays off. I will post my results later.

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