Ad Tech Beijing 2007

World’s Leading Digital Advertising Event Unveils in Beijing

ad:tech conference, the world’s largest interactive marketing event, will be staged in Beijing on October 16-17 at the China World Hotel, China. Built on resounding success from previous two ad:tech events in Shanghai, ad:tech Beijing is expected to attract more than 2,000 decision makers and heavyweight blue-chip companies to share insights, exchange knowledge and connect with the digital advertising and online marketing community.

In celebrating the third anniversary of ad:tech in China, Mr. Paul Beckley, Vice President for Technology, ad:tech Asia Pacific, believes the 2008 Beijing Olympic Games will further accelerate online advertising spending in China and therefore destined the event in Beijing this year.

”We are striving to establish ad:tech’s legacy in China as the best interactive advertising event, bringing invaluable global insights, networking and technology solutions to our attendees. The robust growth in China’s internet population, broadband availability and living standard will open tremendous opportunities for local and international digital advertisers and vendors,” said Mr. Beckley.

China's online network sales is expected to reach 8.3 billion yuan (US$1.098 billion) in 2007, and will further accelerate to 23 billion yuan (US$3.043 billion) by 2010, according to industry forecast.

Tencent: Diamond Sponsor
ad:tech Beijing is supported by generous sponsors. This year, among them are leading domestic and international portals, search engines, technology and media companies. “We decided to be the Diamond Sponsor for this year’s ad:tech Beijing,” said SY Lau, Executive Vice President, Online Marketing Services & Corporate Branding, Tencent. “The decision was an easy one as our quality online platform and internet marketing innovations are in concert with ad:tech’s leadership and vision.”

The two-day conference program will feature more than 30 senior executives, who will address delegates on a wide variety of topics in over 27 conference sessions. Centered on the theme “Providing Values to Marketers and Customers in a proliferating Media Nation,” ad:tech Beijing will showcase latest global trends, technologies and solutions in the interactive advertising space for the digital marketing community.

For latest information on exhibitors, speakers, conference sessions, events and special offerings, please visit www.ad-tech.com/beijing.

ad:tech Beijing launches first real-time media broadcast

ad:tech, the world’s largest interactive marketing event, launched its first real-time broadcast for media in China on Tencent’s online platform. ad-tech Beijing’s inaugural web-based broadcast went live at 3:00pm on July 30, 2007 and has engaged over 25 media from China, Hong Kong and Taiwan.

Being the world leader in digital marketing event, ad:tech walks the talk. Harnessing digital marketing innovations and strong alliances with industry leaders, the real-time media broadcast helps ad:tech demonstrate how Internet has evolved into a powerful audience-engaging medium.

Tencent, one of the leading enterprises of China’s internet industry, is the chosen partner for ad:tech to materialize this history-making event. “Our partnership with Tencent goes beyond their being the diamond sponsor at the upcoming ad:tech Beijing event on October 16-17. As a trusted name in China’s internet arena, we vested our confidence in Tencent’s technologies and online platform to stage a wealth of leading online marketing concepts and groundbreaking innovations, catapulting international internet industry into new horizon,” said Ms Mimi Vong, Content & Marketing Director, ad:tech Asia Pacific.

Journalists not only attended the session online through audio and video broadcast, some even phoned in or sent text-based inquiries instantly. The session has been recorded and is now downloadable from www.ad-tech.com/beijing.