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Adsense A/B Testing

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Submitted by Ted Fox on Sat, 08/12/2006 - 00:00.

Google is now allowing you to A/B test your ad blocks. An A/B test allows you to run two different types of AdSense ads that rotate with different configurations so that you can test which one works best for your site.

You’ll need to set up channels for each ad block to track the results. Go here http://adsense.blogspot.com/2006/08/abcs-of-ab-testing.html to get the javascript code that they suggest you can use to run an A/B Test with your AdSense.

I love the fact that Google is making it easy to find what works best for you. I guess it’s all part of the good “user experience” plan.

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