Where Not to Use Ads

There are a few situations where you should not use ads. I only use ads on pages that offer information or content.
If you have a page that is selling something. Do not put ads on this page. Think about what the sole purpose of this page is…to sell something. You don’t want users clicking the ads rather than the order button.

The second place is a newsletter sign up page. The purpose of this page is to gain long time visitors. You want them to sign up for the newsletter, not click your ads.

Basically, the rule of thumb is only put ads on pages that are content rich. If the page has any other purpose like sales or having users sign up for something, don’t let your ads take away from those profits.

Technorati Tags: